American Amputee Soccer Association
Built and executed a comprehensive multi-platform social strategy for AASA, transforming awareness around amputee soccer across the United States. Spearheaded high-performing video campaigns, managed national announcements, and led digital fundraising initiatives that humanized player narratives through powerful storytelling.
Key Contributions:
Targeted Content Strategy: Significantly increased Facebook video and Instagram watch time by developing athlete-focused short-form campaigns.
Web & Traffic Optimization: Developed a cohesive website content and blog strategy to drive consistent growth in unique web visits and user traffic.
Digital Fundraising Campaigns: Spearheaded custom multimedia fundraising initiatives by creating high-tier graphic assets, producing promotional video packages, and running targeted social campaigns to drive donor engagement.
Urban Golf Weekend
Led the comprehensive digital and content strategy for one of the fastest-growing lifestyle golf brands in the United States. Urban Golf Weekend seamlessly blends urban culture and golf through high-profile marquee experiences, including specialized clinic rollouts, charity tournaments, luxury yacht activations, and a premier business brunch panel featuring top executives in sports and enterprise. Managed full-scale platform growth, multi-team content direction, and audience engagement to maximize community impact and brand partnerships.
Key Contributions:
- End-to-End Production: Managed the complete creative lifecycle, providing comprehensive pre-production planning, creative direction, on-site event coverage, and high-tier short-form video editing and photography.
- Organic Audience Growth: Accelerated Instagram engagement to scale the platform to over 85,000 highly engaged followers, achieving massive digital growth entirely through strategic photography, organic storytelling, and Reels without ever utilizing paid digital ads.
Share your project details below to receive a tailored proposal and availability.
Thank you! Your email is on its way to me. I’m excited to hear more about your project and vision. I’ll review your message and respond ASAP.